Medialink SAAS

Self-service kiosks have quietly become a critical layer of in-person service across retail, healthcare, public administration, telecom stores and post offices. They route footfall, level peaks, capture data and free up staff. But most off-the-shelf kiosk software was built for a single use case — and breaks the moment you try to operate dozens of branded locations with different flows, hardware and brand guidelines.

Medialink came to DATAFUSE with exactly that problem. Their fleet was growing, every client wanted a different look and flow, and each change required an engineer. We rebuilt the platform as a true multi-tenant SaaS: one deployment, dozens of fully branded kiosks, a no-code CMS for the back office, a React Native companion app for staff, and rock-solid ESC/POS thermal printer integration with offline fallback.

The technical core is a TypeScript monorepo on a Postgres backend, with a queue engine that handles ticketing, calling, transfer and statistics in real time. The CMS lets non-technical operators redesign a kiosk — screens, flows, ticket layouts, branding — and preview it live before pushing to production. The companion app gives counter staff a live view of the queue, one-tap call-next and reassignment, plus per-counter analytics.

Beyond the build, the project illustrates what we believe is the right pattern for any operator running fleet-deployed software: tight multi-tenancy, configuration over code, an explicit hardware abstraction layer, and a CMS that puts daily changes back in the hands of the business — not the engineers.